Unlike previous seasons of Football Manager, both the Media and Social Media will play a greater role than ever before. Literally everything you say and do will be noted by the Media, so you need to choose your words wisely when speaking to them. In the same sense, fans will take to Social Media outlets to break news about your Players and express how they feel about the team and the direction you have them under.
Make sure you don't over promise the public as you will quickly be scrutinized on all fronts, which will eventually find its way all the way up to the Board.