How to Increase Notoriety
Notoriety in Empire of Sin is gained as you progress through the game by recruiting characters, rackets, and by killing members of rival gangs. Killing an entire enemy faction including it's boss will give you a substantial increase in notoriety.
To be able to kill an entire faction you must be at war with them and then attack their safehouse. It is important to raise your notoriety as it allows you to recruit rackets and assign additional roles to crew members.
The other advantage of having a high notoriety is that the cost of racket and business upgrades will be reduced, the downside though is you will take a bigger diplomacy hit with rival gangs and cops.
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