Although the object of Dream Town Story is to amass a huge population for your town you also need to make sure the citizens that inhabit it are happy. This means each person has a job and amenities, can switch jobs to improve their lot in life and obtain vehicles or pets under the right conditions.
New buildings you construct must first be researched by using the special points you earn through various methods in the game and like most free games you will have to enure wait timers. Expanding your population involves ranking up your town which is done by either collecting a certain amount of trophies or winning a challenge against another town. You will be able to compete in rankings, including a nationwide ranking held once every in-game year and team up with other players and friends in Co-op mode where you will be able to build a town together.