Avoid getting shot during a short scene in the mansion otherwise you won't get the trophy regardless if you complete the requirement. If you are struggling to get this trophy turn down the difficulty and replay the chapter later.
The following endings become unlocked when you meet the indicated requirement.
Unlock the 'New Life', 'Origami Grave's', and 'Case Closed' Endings: In the 'Killer's Place' chapter find the address of the warehouse on the laptop. Survive by hiding in the refrigerator. In the 'Old Warehouse' chapter, have Ethan save Shaun, Madison warn Ethan of the cops, and Jayden kill Shelby.
Unlock the 'Innocent', 'Heroine', and 'Resignation' Endings. In the 'Killer's Place' chapter, obtain the address from the laptop. Go to the warehouse alone. Have Madison save Shaun in the 'Old Warehouse' chapter, and survive the final chase over the roof with Shelby.
Unlock 'Origami Blues' and 'Smoking Mirror' Endings: In the 'The Rat' chapter, fail the trial. Do not locate Shaun by failing the hangman. Have Jayden give up in the 'Solving The Puzzle' chapter. Let Madison die in the 'Killers Place' chapter.
Unlock the 'Tears In Rain' Ending: In the 'Killer's Place' chapter, have Madison escape but do not use the laptop to find the address of the warehouse (you must wait in the secret room for 2 minutes for Shelby to arrive).
Unlock the 'Helpless', 'Square One', and 'A Mother's Revenge' Endings: In the 'On The Loose' chapter, let Ethan get arrested the second time. Save Lauren from drowning in the 'Trapped' chapter. Have Jayden give up in the 'Solving The Puzzle' chapter. Have Madison escape in the 'Killer's Place' chapter, but do not use the laptop to find the address of the warehouse.
Unlock the 'Ethan's Grave', 'Heroine', and 'Unpunished' Endings: In the 'Old Warehouse' chapter, fail with ALL characters. Do not have Madison warn Ethan and let Shelby kill Jayden.
Unlock the 'New Start', 'Dead Heroine', 'Uploaded', and 'Unpunished' Endings: Earn the 'Perfect Crime' trophy.