How do increase your ratings, fan base, and money in general managers mode?

To increase your Fan base, you must get better rating than the opposing brand, to get decent ratinggs, create fueds umong your superstars, pitting them against eachother week after week, hire legends into your roster, as they will be getting better rating.
People with high popularity, will get higher ratings, if they perform a good match. You can also play the matches to make them better, and get better ratings.
Use the to your advantage, as you can chose from intervening in the other brands show, to steal fans, or help your players popularity.
For money, use the 'Advertising Promo' as you get a lot of funds for each one, to help your schedule, and for better wrestlers to hire, and better matches to play.

Hope This Helps.

To increase ratings you must employ better superstars like kurt angle john cena and shawn michles,you must have better matches like cage matches or ladder matches,you must also have better story lines like outnumberd undisputed champion or ledgend killer. Your fan base gets better with higher ratings. And to increase money use your promotions on the match card for advertising.

Hope I helped!