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Early in the game it is more beneficial to attack surrounding plots rather than attacking other players.
When you are building up your military early in the game it is best to focus on finding buildings and equipment that take the least time to be ready and leave the consuming ones for when you are taking a break.
When you are building up your army through the training grounds don't forget to also build up your defenses around your city.
When you build up your army by enlisting units you will use up the resources your plants, greenhouses, and other buildings have earned. Make sure you enlist different types of units so you are able to take on your opponents.
Make sure you focus using the five days you are immune from attack on building up your army.
Always do a research on current structures so you can make them more effective.
A good strategy sometimes is to join an alliance to help defend your city from attack.
A good stratey before you attack an enemy is to scout the area. When you do this you will get a report in your message box informing you on the forces and defenses that are awaiting you which allows you to prepare for them.