The Top 10 Game Industry Disasters of 2013

09. The YouTube DMCA Attack on Gaming

Before all the blame shifts to YouTube, bear in mind that the company would not have launched its very well organized attack on videos that contain game content if some of the publishers and studios had not come to them and declared the issue an issue.

Forgetting for a moment that the Let's Play and Strategy Video WTG, not to mention gamer VLOG and Review Videos serve as free PR for the games -- giving them advertising of a sort that they could never afford to pay for! After all they have thousands of creators all over the world promoting their game titles, you would think that they would be grateful, and takedown notices would be the last thing on their minds, right?

The fact that the vast majority of the content that was being targeted legally qualifies as fair use under the current interpretation of the law considered, when you go after the members of your game's fan base for doing what fans do -- talking about, reviewing, and promoting the games -- well, something is horribly wrong here.

Once we started to dig into this issue it turned out that while the powers that be at YouTube were going after videos with game content in them -- sometimes on their own but usually after a game studio or publisher made an issue of it -- the actual genesis for these efforts turns out to be an element nobody saw coming.

The first round of takedown notices had not been generated by the games industry at all! It seems that they originated from the music industry. Why? Well it seems that a lot of games these days license songs from the music industry to use on in-game radio stations and as background noise -- and the music industry did not like it that people -- gamers! -- were filing their game play. Game play whose audio happened to include THEIR licensed products.

Considering the lengths that the music industry watchdogs have gone to in the past is anyone really surprised that they targeted video game videos on YouTube?? We aren't and that is why this disaster of a PR nightmare for the games industry made our list.

Posted: 14th Mar 2014 by CMBF
Tags:
2013 video game disasters